Learning Outcomes

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

Lesson Summary

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Stock Management and Potential Issues

Stock Control and the Impact of Poor Stock Management

The Role of Location

Benefits of the Correct Location and Costs

In this module you will be introduced to the importance of good stock management, how to keep control of your stock, and the negative consequences for the store if the stock is not managed correctly. You will learn the factors required in setting up a store in terms of location, cost, and customer access. You will be provided with advice for the business plan of the retail outlet, and obtain the tools necessary to determine if you are ready to set up your own store.

Psychology and its Purposes

Choosing a Supplier and Potential Issues

Product Delivery and Damaged Items

In this module you will learn the importance of retail psychology, how its designs are included in every aspect of store layout, and how to utilise psychological tactics in your own store. You will learn the importance of choosing the correct supplier, how to make sure they are a good fit for your store, and how to maintain a trusting relationship despite any problems with delivery.

Introduction to Security Measures

Security Procedures

Assembling and Uniting Your Team

Dealing with Team Issues

In this module you will be introduced to the concept of retail security and its importance to the success of your store. You will learn how to install the right security measures and what steps to take if things go wrong. This module will also explain the significance of hiring the correct staff, and explore how to create a unified team which will be beneficial to all involved in the running and merchandising of the store.

Multiple Channels

Retail Marketing

Budgeting and Marketing Benefits

In this module, you will be introduced to the concept of marketing and selling in multiple channels, and the benefits of this for your retail outlet. You will learn the basics of retail marketing, the key factors to include in your budget, and the dangers posed to your business by not marketing correctly.

Introduction to Brand Management

Dos And Don'ts of Brand Management

Branding Resources

In this module you will be introduced to the concept of brand management specifically, as opposed to marketing, and the difference between these concepts. You will learn how to curate your brand effectively, how to carry out brand research, and factors to consider when marketing your brand. You will also learn the mistakes you should avoid when completing these steps.

Following Health & Safety Regulations

Key Health & Safety Policies

Dealing with Food and Produce

In this module, you will be introduced to the health and safety regulations which all retail stores must follow. You will learn the basic set of guidelines which can be applied to any store, and the consequences for the store, staff and customers if these policies are implemented. You will be guided through the process of creating your own set of guidelines, to suit a specific retail store.

Basic Consumer Rights

Your Responsibilities as a Trader

Customer Issues and Legal Resources

In this module, you will learn about the basic legal rights held by the customer in a retail context. You will be introduced to the responsibilities of the trader when upholding these rights, and the subsequent legal rights of the trader throughout the exchange. You will be shown the resources which you have available, and how to find legal help should you need advice, or if there is a problem with a customer which must be taken to a third party.

Retail Management: Course Assessment

Learn how to manage a retail outlet and ensure that it reaches its full potential with this free online diploma course.

Diploma in Retail Management

Get to grips with running any kind of retail store with this diploma course. We explore all aspects of managing your own outlet, including choosing a location and hiring a cohesive team, budgeting, security and so on. We also delve into advertizing, marketing and managing your brand. This course suits anyone looking to polish their retail management skills, whether you are experienced or just starting out, so sign up to boost your career.

Introduction to Fashion Buying

Consumer Behaviour and Trends Analysis

Financial Acumen for Fashion Buying

Sourcing and Supply Chain Management

Brand Management and Private Label Development

Negotiation and Relationship Management

Retail Marketing and Merchandising

The Future of Fashion Buying

This module covers various aspects of the fashion business, including the role and responsibilities of a fashion buyer. Additionally, we become familiar with the trend and the tools required for its identification. Moreover, we analyze what lies ahead in the fashion industry.

Course assessment

Discover how the fashion business works, how to become a buyer, and how to identify trends in this free online course.

This free course is tailor-made for aspiring fashion buyers, retail managers, entrepreneurs, or anyone interested in the fashion industry. Learn how to source suppliers, market your product and predict trends. The course also discusses pricing strategies, margins and evaluating sales performance. Discover the role of technology in managing supply and explore common challenges and solutions. Enrol now to fashion a career in this dynamic industry!

Learn how to market your store and manage your brand effectively with this free online course in retail marketing.

Retail Management: Marketing and Brand Management

This free online brand management training course will teach you the importance of brand management and retail marketing effectively. Learn how to create an attractive and cohesive brand while making your store extra visible to your target market using our specific guide. Whether you are just beginning your retail marketing career, or a manager looking to give your brand a boost, learn valuable retail marketing skills to help you in your future.

Introduction to Retail Analytics

Retail Psychology

Retail and Data Analytics

Benefits of Retail Analytics

Retail Strategy

Retail Buying and Merchandising

Retail Forecasting

In this module, we will help you explore what "data collection" is. We will also explore the advantages and disadvantages of successfully using psychology in the store. You will have answers to questions like: What are the opportunities and challenges of retail analytics? What is "label merchandise"?

Retail Pricing

Analytics Software

Selling in Multiple Channels

Supply Chain Management in Retailing

The Sales Process

Trends and Targeting

In this module, we will examine the steps necessary to comprehend the retail market levels. This module will explore the understanding of business analytics. We will help you find information about the importance of the point of sale concept. Answering questions like: "What are the benefits of the sale concept?" or "How to target customers"

Fundamentals of Retail Analytics - Course assessment

This free online course covers the fundamentals, psychology, techniques and skills necessary for retail analytics.

Fundamentals of Retail Analytics

Retail analytics analyses inventories, supply chains, customer demand and sales. What are the benefits of psychology in the store? What are some buying theories? This course explores retail analytics, including its complications. It also looks at retail psychology, including retail and data analytics. You will find information about the benefits of retail analytics and forecasting and learn how to apply them to inventory and budget decisions.

The Power of Selling

The Power of Your Personal Brand

Selling: Economy and Company

This module explains selling and sales influence our daily lives as well as how Internet-based tools such as forums, social networks like Facebook, MySpace, and Twitter, along with Web sites, live chat, and other interactive features allow customers to participate in the sales process.

Sales Characteristics

Sales Channels and Environments

Resume and Cover Letter

In this module, the main focus is on the varying industries or sales positions that are available and what traits and characteristics can help you to be successful in a sales position, such as through business to business of business to consumer selling. You will also learn about other forms of selling like direct selling, global selling and personal selling and how the combination of your beliefs, tendencies and the actions that you take are the defining traits of a sales person.

Building Relationships

Adaptive Selling

Networking - The Job Market

This module covers the power of building relationships and how to be a success in selling. It is important you make selling personal. Every sale starts with a relationship and if the relationship is strong, there is a high likelihood of a sale and a loyal repeat customer. This module also focuses on adaptive selling, which takes place in many situations in business and in life. It is the selling skill that allows you to adapt your communications to a person or a situation.

Introduction to Sales Management - Course Assessment

Learn more about the skills-based elements of selling and approaches used by the successful sales team of salespeople.

Introduction to Sales Management

By taking this free introduction to sales management course, you can learn the important skills sales managers need to be effective in sales. The course uses traditional selling tenets as its foundation, covers the role of sales performance in everyday life, adapts these concepts to the rapidly changing world of business, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers.

Understanding the Fashion Industry

Fashion Buying Process

Fashion Product Knowledge

In this module, you will explore the responsibilities and significance of a fashion buyer, the required skills, and the career prospects while unraveling the dynamics of the fashion industry. Delve into the intricacies of the fashion buying process. Decode the fashion terminology and learn to analyse seasonal trends, styles, and products.

Financial Aspects of Fashion Buying

Supplier Relations and Negotiation

Merchandising and Assortment Planning

Marketing and Promotions in Fashion Retail

Starting Your Career in Fashion Buying

This module will provide you with the essential knowledge and skills needed to excel in a career as a fashion buyer. Explore the financial and commercial aspects of fashion retail. Gain a deep understanding of merchandising and assortment planning, along with valuable insights into marketing and promotion strategies.

Learn the foundations of fashion buying and master the essentials of a career in fashion in this free online course.

Basics of Fashion Buying

This course is designed to equip you with the fundamental skills needed to become a successful fashion buyer. It will guide you through the basics of the buying process, as you master the financial aspects, cultivate effective supplier relationships, and become adept at negotiation strategies. You will enhance your fashion buying skills further with merchandise and assortment planning, as well as marketing and promotion strategies.

Introduction to Course

Consumers and Suppliers

Store Management

In this module, you will be introduced to retail management and its associated concepts. You will learn all about consumer behaviour and the importance of communicating with customers. We’ll teach you all about store security, team management and brand management in retail including health and safety in retail stores.

Course Assessment - Beginners' Guide to Retail Management

Learn how to manage retail stores in this free online sales management course to boost sales and customer satisfaction.

Beginners' Guide to Retail Management

‘Retail management’ is the process of planning, organising and directing a business or organisation's selling operations. It covers the overseeing of the day-to-day operations of a physical retail establishment and includes everything from pricing and marketing products to maintaining inventory. This course teaches you how to manage your staff efficiently, communicate with your customers effectively and attract new ones. Enrol today!

Pricing Strategy Basics

Pricing Models

Building a Successful Pricing Model

In this module, you are going to learn about pricing strategy, types of pricing strategy, models of pricing strategy, and how to determine which model to adopt for your business. You will also learn how to avoid common pricing mistakes that can ruin your business, by setting a justified pricing strategy that will guarantee success in your business.

Pricing Influencers and Variables

Pros and Cons of the Various Pricing Models

In this module, you are going to explore the eight pricing influencers: competition, demand, uniqueness, scarcity, quality, margin, being first, and the customer value-perception. You will learn the tactics that you can apply to your business in setting the most appropriate price for your product or service.

Strategy for Profitable Pricing - Course Assessment

Learn to develop the most successful pricing strategy for your business with this free online entrepreneurship course.

Strategy for Profitable Pricing

This business course teaches you the nitty-gritty of building a strategic, profitable pricing model, creating value for your product and maximizing your margin as an entrepreneur. Pricing determines whether your business succeeds or fails; you will learn the strategy for setting the right prices for the products and services you offer. Enrol today to see the price variables that can influence your pricing strategy.